Noir Films is a film company focused on creating and delivering visually compelling stories. I was uncharged of designing their logo and brand guidelines that would represent and align with their mission and vision.
Noir means “black” in French. The name itself has a certain elegance and smoothness when it is pronounced. We wanted to keep the logo and brand simplistic yet elegant and timeless. The key was to make sure that the images, footage and stories being created by Noir would take center stage and would show that emotion and power behind the company. Hence, the Noir logo demonstrates symmetry and structure that encompasses the new age of Noir Film.
UI & UX Design | Marketing and Branded Materials
GlucoseZone is a digital exercise platform designed to help people living with diabetes reach their diabetes and fitness goals.
I had the pleasure of working for this innovative company to bring awareness and great user experience to Glucosezone members. I was involved in designing the complete UI for the Glucosezone fitness app, apple watch, and web-app platforms. Moreover, I collaborated closely with the marketing and video production teams to create branded materials that would accentuate the GZ brand, as well as get the word out to how people would benefit from using Glucosezone.
Microbes on Wheels
Microbes on Wheels was born out of the problem that people tend to have an immediate negative reaction towards microorganisms and bacteria. Since very young we are taught about the importance of constantly washing our hands to avoid the possibility of getting sick. However, recent scientific research, has found that certain microorganism and bacteria are essential for our health, development, and survival. For example, being introduced to microbes from an early stage can help us develop a stronger immune system that can protect us from the bacteria that is bad for us.
That is why, Microbes on Wheels plays the key role of educating people and kids about the importance of these organisms in our lives. The goal was to bring awareness and teach this information in a way that was fun and engaging for anyone.
MPS Graduate Thesis | Augmented Reality App
Thesis Statement: By creating a mobile app that applies augmented reality technology, we can better serve as a partner and educator for people living with diabetes, therefore, helping bridge the gap between patient and healthcare disconnection.
Diabetes is a one of the leading causes of death. There are over 425 million people living with diabetes in the world. Moreover, diabetes is a disease that requires constant attention and support, and right now, there is a tremendous disconnection in the healthcare industry, as well as a lack of personalized treatments for patients.
For my graduate thesis, I wanted to find a way to solve this problem for diabetic patients and help create an innovative solution that could be implemented by healthcare providers. That is why, I created Mydipal which is a mobile app that applies augmented reality technology to help diabetic patients in making this disease a smoother process with a constant partnership that is ready to help at all times.
Branding | Marketing
Exercise 180 was created as a sub-category of Yoga & Pilates Online. The purpose was to expand the online studio and make it more specific to meet the needs of the broad spectrum of clients, giving them the tools to accomplish their health goals. E180 strives to guide, inspire, refresh, and invite clients to a comfortable and safe form of regaining control of our bodies.
The logo branding for E180 is meant to be clear and welcoming to a world of health many have not experienced before.
BEER PACKAGE DESIGN
Branding | Packaging
BAF Beer is an authentic and carefully crafted beer from the city of Florence, Italy. Because this beer is fabricated in Florence by a small family business, it was crucial that it's identity embodied the magic and history the city of Florence has to offer. Therefore, it was carefully designed, and decided, that the best way to represent this was through the Fleur-de-lis, which is Florence's main symbol.
MPS Graduate Program Client
Candenza Innovation is a world-leading innovative company that is focusing in bringing sustainable and safe battery solutions to the industry. Cadenza was one of our clients during my time in the MPS Graduate Program. We worked closely with them to bring solutions that would help them advertise their products, as well as market themselves to investors in order to obtain further fundings. Through the use of the design thinking process, we were able to bring solutions that created meaning and further allowed Cadenza to grow and reach their target audiences and expand the market of lithium-ion batteries.
Typography | Book Design
As a Graphic Design student, it is crucial to understand the design strategies and composition of typography, which is around us always.
For this project, I learned and researched the typeface Helvetica.
Helvetica is well-known for being the main identity of the New York Subway system. Therefore, I decided to compile all of my research into a colorful and attractive Specimen Booklet having the theme of NYC subway and Helvetica.
CLASSIC NOVELS REDESIGN
Typography | Book Design
For these projects, I was able to experiment with hand-lettering and modifying a typeface. I took two classic novels, The Wizards of Oz by L. Frank Baum, and 1984 by George Orwell, and re-designed the covers and inside of the book. I learned to work and organize large amounts of text, illustrate, and hand-binding the redesign of these classic novels.