GlucoseZone is a digital exercise platform designed to help people living with diabetes reach their diabetes and fitness goals.
I had the pleasure of working for this innovative company to bring awareness and great user experience to Glucosezone members. I was involved in designing the complete UI for the Glucosezone fitness app, apple watch, and web-app platforms. Moreover, I collaborated closely with the marketing and video production teams to create branded materials that would accentuate the GZ brand, as well as get the word out to how people would benefit from using Glucosezone.
Microbes on Wheels
BEER PACKAGE DESIGN
Branding | Packaging
BAF Beer is an authentic and carefully crafted beer from the city of Florence, Italy. Because this beer is fabricated in Florence by a small family business, it was crucial that it's identity embodied the magic and history the city of Florence has to offer. Therefore, it was carefully designed, and decided, that the best way to represent this was through the Fleur-de-lis, which is Florence's main symbol.
Typography | Book Design
As a Graphic Design student, it is crucial to understand the design strategies and composition of typography, which is around us always.
For this project, I learned and researched the typeface Helvetica.
Helvetica is well-known for being the main identity of the New York Subway system. Therefore, I decided to compile all of my research into a colorful and attractive Specimen Booklet having the theme of NYC subway and Helvetica.
Branding | Marketing
Exercise 180 was created as a sub-category of Yoga & Pilates Online. The purpose was to expand the online studio and make it more specific to meet the needs of the broad spectrum of clients, giving them the tools to accomplish their health goals. E180 strives to guide, inspire, refresh, and invite clients to a comfortable and safe form of regaining control of our bodies.
The logo branding for E180 is meant to be clear and welcoming to a world of health many have not experienced before.
CLASSIC NOVELS REDESIGN
Typography | Book Design
For these projects, I was able to experiment with hand-lettering and modifying a typeface. I took two classic novels, The Wizards of Oz by L. Frank Baum, and 1984 by George Orwell, and re-designed the covers and inside of the book. I learned to work and organize large amounts of text, illustrate, and hand-binding the redesign of these classic novels.